Service: Arguments against advertising bans
The umbrella organization Schweizer Werbung (SW) has compiled a list of eight arguments against restricting commercial communication, particularly in tobacco advertising.
The umbrella organization Schweizer Werbung (SW) has compiled a set of eight arguments against restricting commercial communication, especially in tobacco advertising.Service Arguments against advertising bans The umbrella organization Schweizer Werbung (SW) has compiled a set of eight arguments against restricting commercial communication, especially in tobacco advertising. According to SW, advertising bans do not reduce consumption, harm the economy, are hypocritical and undemocratic. The argument can be downloaded as a PDF file from www.werbewoche .ch.
Pepper launches trend dossiers With Pepper Paper, the Zurich-based information agency Pepper is launching a trend dossier on a specific topic. It is based on the evaluation of international media, studies, market research results or new products and services. The target audience includes decision-makers in marketing, product development or at a strategic level, as well as media professionals. Pepper Papers are also produced exclusively, excluding competitors. The topic of the first issue is the pop music industry.
ADCE book is here
Top European advertising can once again be admired in the yearbook of the Art Directors Club of Europe (ADCE). Only campaigns that have found favor with the local club of creatives are even considered by the ADCE jury. Finalists and winners (including 10 Swiss) are presented in the yearbook that has now been published. The book can be ordered for CHF 75 from ADC Switzerland (Oberdorfstrasse 15, 8001 Zurich or [email protected]).
4th Herzberg Conference on Journalism
The 4th Herzberg Conference of the "Quality in Journalism" association on November 12 will focus on the question of what publishers can and should do for journalistic quality. Hans Heinrich Coninx (Tamedia), Peter Wanner (AZ Medien Gruppe), Urs Lüdi (Thurgauer Medien) and Michael Ringier will provide answers to this question at the Hotel Bern in Bern. Further information can be found at www.quajou.ch.
Pepper launches trend dossiers With Pepper Paper, the Zurich-based information agency Pepper is launching a trend dossier on a specific topic. It is based on the evaluation of international media, studies, market research results or new products and services. The target audience includes decision-makers in marketing, product development or at a strategic level, as well as media professionals. Pepper Papers are also produced exclusively, excluding competitors. The topic of the first issue is the pop music industry.
ADCE book is here
Top European advertising can once again be admired in the yearbook of the Art Directors Club of Europe (ADCE). Only campaigns that have found favor with the local club of creatives are even considered by the ADCE jury. Finalists and winners (including 10 Swiss) are presented in the yearbook that has now been published. The book can be ordered for CHF 75 from ADC Switzerland (Oberdorfstrasse 15, 8001 Zurich or [email protected]).
4th Herzberg Conference on Journalism
The 4th Herzberg Conference of the "Quality in Journalism" association on November 12 will focus on the question of what publishers can and should do for journalistic quality. Hans Heinrich Coninx (Tamedia), Peter Wanner (AZ Medien Gruppe), Urs Lüdi (Thurgauer Medien) and Michael Ringier will provide answers to this question at the Hotel Bern in Bern. Further information can be found at www.quajou.ch.
