Serranetga realizes Facebook campaign for TCS
To help ensure there are no unpleasant surprises after buying a used car, there’s the TCS Used Car Test—which includes a tire tread depth test. To raise awareness of the test, Serranetga launched a social media campaign: “The Tread Change.”.
The tread change is to be understood literally here: A Facebook app is used to invite people to replace their profile picture with a picture of their tire profile. The Occasion Test is thus publicized in a simple and concise way. Users are automatically entered into a prize draw with 10 years of free car tires as the top prize. The Facebook app was flanked by contextually switched banners, targeted Facebook advertising and viral films. During the one-month campaign period, more than 10,000 active users were generated and a fivefold increase in TCS Facebook page likes was achieved.
Responsible at Serranetga: Remo Prinz, Maurizio Rugghia (overall responsibility), Nadine Rapp (project management), Samuel Textor (text/concept), Pascal Deville (art direction), Erwan Eydt (frontend), Stephan Meier (Facebook application), Gabriel Tenger (screen design), Tobias Bühler, Dominic Deville (film production).
