Serranetga launches "Bike patrol" campaign for civil engineering office

As a kick-off for the mobility days "Zürich Multimobil 2012" and for the launch of the Facebook presence of "Stadtverkehr 2025", Serranetga conceived the campaign "Velostreife". With the call "Show us your Zurich", bicycle enthusiasts were invited to borrow a GoPro helmet camera at the "Züri rollt" container near the Pestalozziwiese from September 19 to 22 and use it to film their favorite route in the city. In this way, a total of 40 "bicycle strips" were created. You can see countless locations and all kinds of cyclists - from downhillers on the Uetliberg to urban racing cyclists and leisurely cruisers. The footage also includes many unusual scenes such as a biker falling into water, a dog riding in a bike basket or a hypnotic ride through the Enge tunnel.
Serranetga edited the footage into entertaining short films overnight and then posted them on YouTube and Facebook. On Facebook, you can still vote for the best film until October 7. The prizes are a bicycle and GoPro cameras. From the 20 hours of footage, the agency has finally cut together a film with the best scenes.

Urban transport 2025 - Zurich moves forward

The "Velostreife" campaign initiates Serranetga's new, comprehensive social media strategy for the "Stadtverkehr 2025" program of the City Council and the Civil Engineering Office of the City of Zurich. The program is intended to consistently continue the existing transport policy and focus on key projects, especially to promote public transport as well as pedestrian and bicycle traffic. On the Facebook page, outstanding projects are made visible to the general public.

Responsible at Serranetga: Fabian Keller (strategy), Tino Elsener, Nicolas Hostettler (project coordination), Samuel Textor, Pascal Deville (creative direction), Thomas Blumer, Simon Kümin (text/concept), Philippe Lehmann (screen design), Erwan Eydt, Diego Dirren (programming), Tobias Bühler (editing), Matthias Fasnacht (animation), Bit-Tuner (sound).