Sensational success for Walker's Greenpeace video
Nearly 500,000 views on YouTube in just 10 days: The viral video ’Der Zonenplan« by the Walker agency (Zurich/Shanghai) for Greenpeace is breaking all records and has already reached No. 1 on the global YouTube charts in the »Charity« category.
On May 25, passers-by on Zurich's Bellevue were astonished when dozens of people suddenly collapsed next to them as if dead. Fortunately, the supposed victims of a nuclear disaster were only extras in a flash mob by Pius Walker's advertising agency. Greenpeace wants to use the horror spot to warn against the construction of further nuclear power plants in Switzerland. The background to this is a planned referendum in 2013.
The scene is one of several that feature film director Alain Gsponer ("Lila, Lila") shot with a total of 120 extras on the same day. The footage was immediately edited together with an already assembled music track and was uploaded to YouTube the same evening. Around 300 clicks were generated by the next morning, as Martin Arnold from the Walker advertising agency explains. This was soon followed by the "Atom" explosion with over 100,000 clicks in one day. This catapulted the film "Der Zonenplan" or "Flasmob1000" to first place in the weekly YouTube charts in the "Community Engagement" category. Meanwhile, the Swiss film is still number 3 of the month in this category and the 69th most viewed video on YouTube worldwide.
The sensational click rates of the film were also worth a story on Bild Online today. There you are not only directed to the website Sichererstrom.ch linked by Greenpeace Switzerland. Urs Wittwer, one of the people responsible for the campaign, can also explain: "The film deliberately plays on people's emotions, but we only present the facts. In any case, 90 percent of user reactions are positive."
Andreas Panzeri
The scene is one of several that feature film director Alain Gsponer ("Lila, Lila") shot with a total of 120 extras on the same day. The footage was immediately edited together with an already assembled music track and was uploaded to YouTube the same evening. Around 300 clicks were generated by the next morning, as Martin Arnold from the Walker advertising agency explains. This was soon followed by the "Atom" explosion with over 100,000 clicks in one day. This catapulted the film "Der Zonenplan" or "Flasmob1000" to first place in the weekly YouTube charts in the "Community Engagement" category. Meanwhile, the Swiss film is still number 3 of the month in this category and the 69th most viewed video on YouTube worldwide.
The sensational click rates of the film were also worth a story on Bild Online today. There you are not only directed to the website Sichererstrom.ch linked by Greenpeace Switzerland. Urs Wittwer, one of the people responsible for the campaign, can also explain: "The film deliberately plays on people's emotions, but we only present the facts. In any case, 90 percent of user reactions are positive."
Andreas Panzeri
