Senger Media goes, Edipub comes
The young Edipresse subsidiary now sells only Edipresse magazines
The young Edipresse subsidiary now only sells Edipresse magazinesSenger Media AG, which was taken over by the Edipresse Group at the beginning of the year, is now called Edipub SA and has a clear task: it looks after all the magazines of the French-speaking Swiss publishing group.Until now, the Edipresse Group had outsourced the advertising acquisition of its magazines to three different companies: Senger Media looked after Bilan, Femina and the recently sold Animan, SCD Communication & Partenaires (SCD) took care of Optima and Optipharm, and Publimag looked after Télé Top Matin and TVguide.
At the beginning of the year, the French-speaking Swiss publishing group acquired 100 percent of Senger Media with the intention of transforming it into an in-house advertising acquisition company for its own magazines. The restructuring and realignment under the management of Marcel Siegenthaler has now been completed: All non-Edipresse titles - such as Welt am Sonntag, Galatea or Gas + Wasser - were transferred to various media intermediaries by June 30 and in return the eight own magazines were taken over. The Edipub team now consists of Siegenthaler as CEO, Fabiana De Cassan as Chief Marketing Officer (CMO) and Frédéric Zamofing as Chief Operating Officer (COO). The team will start selling and acquiring advertising sites immediately.
Nevertheless, SCD and Publimag will continue to manage the respective magazines for a while. According to Siegenthaler, SCD terminated the contract at the end of the year because it can no longer provide exclusive support for Optima and Optipharm. The contract with Publimag, on the other hand, expired on June 30, and at least the current contracts will continue to be handled by Publimag for another year. "After that, the market will be free," says Siegenthaler, who goes on to speak of "very harmonious, benevolent transitional arrangements". Stefan Staub, Head of Publimag, notes that the Edipresse Group, in which PubliGroupe incidentally holds a 25 percent stake, carried out the restructuring for strategic reasons. "This has nothing to do with our services." And, almost regretfully, he recalls that Publimag has managed Edipresse's two TV program titles from the very beginning. Markus Knöpfli
At the beginning of the year, the French-speaking Swiss publishing group acquired 100 percent of Senger Media with the intention of transforming it into an in-house advertising acquisition company for its own magazines. The restructuring and realignment under the management of Marcel Siegenthaler has now been completed: All non-Edipresse titles - such as Welt am Sonntag, Galatea or Gas + Wasser - were transferred to various media intermediaries by June 30 and in return the eight own magazines were taken over. The Edipub team now consists of Siegenthaler as CEO, Fabiana De Cassan as Chief Marketing Officer (CMO) and Frédéric Zamofing as Chief Operating Officer (COO). The team will start selling and acquiring advertising sites immediately.
Nevertheless, SCD and Publimag will continue to manage the respective magazines for a while. According to Siegenthaler, SCD terminated the contract at the end of the year because it can no longer provide exclusive support for Optima and Optipharm. The contract with Publimag, on the other hand, expired on June 30, and at least the current contracts will continue to be handled by Publimag for another year. "After that, the market will be free," says Siegenthaler, who goes on to speak of "very harmonious, benevolent transitional arrangements". Stefan Staub, Head of Publimag, notes that the Edipresse Group, in which PubliGroupe incidentally holds a 25 percent stake, carried out the restructuring for strategic reasons. "This has nothing to do with our services." And, almost regretfully, he recalls that Publimag has managed Edipresse's two TV program titles from the very beginning. Markus Knöpfli
