Life is dangerous even in hospital
Prevention: Ruf Lanz issues a warning for SuvaPro: Never underestimate the dangers in the workplace. To drive this home, the advertising agency came up with a surprising dramatization.
Prevention Ruf Lanz warns for SuvaPro: Never underestimate the dangers in the workplace.
Anyone who drives a forklift truck through the warehouse every day at work can also rewind this course in their sleep or in an emergency. We can only hope that the term "emergency" does not suddenly take on its true meaning in this case, as studies show that people very often misjudge the dangers in the workplace. "Most dangers are underestimated. People have the false sense that they can still react if, contrary to expectations, things become critical," says Urs Schaad, the head of advertising at Suva. Suva records over 245,000 accidents in the workplace every year.
"Never underestimate the dangers in the workplace" is therefore the message of a new TV commercial for SuvaPro. Ruf Lanz has come up with a surprising dramatization. It is set in a place where you would least expect something to happen: a hospital.
The story: A nurse pushes a badly battered patient through the corridor in a hospital bed. A voice is heard off-screen: "Never underestimate the dangers in the workplace." The surprise follows on the heels: at the intersection of the corridors, the nurse is brutally run over by another nurse with a hospital bed. Conclusion: accidents can happen anywhere and at any time if you're not careful.
The new SuvaPro commercial was realized by Wirz & Fraefel Productions under the direction of Ernst Wirz. It was filmed in a disused hospital near Zurich. "A surgeon realistically prepared the patient in the hospital bed to look like you might look if you fell from scaffolding, for example," explains CD Markus Ruf. He also reveals a juicy detail: "The nurse is played by stunt woman Simone Bargetze, who lives in Los Angeles." Her stunt skills will soon also be seen in "Avatar", the new Hollywood blockbuster by James Cameron.
In addition to the SuvaLiv brand, which promotes safety in leisure time (for example with the bicycle helmet campaigns), Ruf Lanz has also been responsible for the budget of the SuvaPro brand since 2002. Under this label, Suva promotes safety in the workplace and makes great efforts to prevent occupational accidents and illnesses. Prevention is achieved through direct measures in the numerous companies insured by Suva. These include advice, training, inspections, publications and information material. The second and very broad channel is the classic communication channels. The commercial has been running since October 29.
Andreas Panzeri
Anyone who drives a forklift truck through the warehouse every day at work can also rewind this course in their sleep or in an emergency. We can only hope that the term "emergency" does not suddenly take on its true meaning in this case, as studies show that people very often misjudge the dangers in the workplace. "Most dangers are underestimated. People have the false sense that they can still react if, contrary to expectations, things become critical," says Urs Schaad, the head of advertising at Suva. Suva records over 245,000 accidents in the workplace every year.
"Never underestimate the dangers in the workplace" is therefore the message of a new TV commercial for SuvaPro. Ruf Lanz has come up with a surprising dramatization. It is set in a place where you would least expect something to happen: a hospital.
The story: A nurse pushes a badly battered patient through the corridor in a hospital bed. A voice is heard off-screen: "Never underestimate the dangers in the workplace." The surprise follows on the heels: at the intersection of the corridors, the nurse is brutally run over by another nurse with a hospital bed. Conclusion: accidents can happen anywhere and at any time if you're not careful.
The new SuvaPro commercial was realized by Wirz & Fraefel Productions under the direction of Ernst Wirz. It was filmed in a disused hospital near Zurich. "A surgeon realistically prepared the patient in the hospital bed to look like you might look if you fell from scaffolding, for example," explains CD Markus Ruf. He also reveals a juicy detail: "The nurse is played by stunt woman Simone Bargetze, who lives in Los Angeles." Her stunt skills will soon also be seen in "Avatar", the new Hollywood blockbuster by James Cameron.
In addition to the SuvaLiv brand, which promotes safety in leisure time (for example with the bicycle helmet campaigns), Ruf Lanz has also been responsible for the budget of the SuvaPro brand since 2002. Under this label, Suva promotes safety in the workplace and makes great efforts to prevent occupational accidents and illnesses. Prevention is achieved through direct measures in the numerous companies insured by Suva. These include advice, training, inspections, publications and information material. The second and very broad channel is the classic communication channels. The commercial has been running since October 29.
Andreas Panzeri
