Seed: Touching and informing for Swiss Life
Seed has produced two films for the Swiss Life Group. The focus is on a longer, self-determined life.
With the touching film "What matters in life", Swiss Life expresses in just over three minutes how important self-determination is. Over 30 people, from a three-year-old toddler to a 103-year-old senior citizen, express their views and encourage viewers to think about their own lives. The film was directed by Elias Ressegatti.
The second film, directed by Adrian Wisard, focuses on the facts. Swiss Life gives a brief overview of its markets, products and services with a twinkle in its eye. The film was made using the stop motion technique.
The films are used at events for customers, partners and employees, in social media and on Swiss Life's online channels. Swiss Life has created its own film program on the topic of a longer, self-determined life. Content Hub where articles, interviews and blog posts are available. Seed conceived and realized the two films as general contractor.
