Six in the pitch for the Graubünden brand
In August, a campaign is set to promote the new logo for the Graubünden region in German-speaking Switzerland, which was created by Interbrand Zintzmeyer & Lux in 2002.
In August, a campaign is to be launched in German-speaking Switzerland to promote the Graubünden region's new brand, which was created by Interbrand Zintzmeyer & Lux in 2002. six agencies have been invited to take part in the presentation: local agencies Trimarca and GGS as well as Weber Hodel Schmid, Advico Young & Rubicam, Lowe and Publicis. The decision is to be made in May. The "graubünden" brand, in which the "ü" takes the form of a stylized ibex, is being launched by an association. Its sponsor is the cantonal Department of Home Affairs and Economic Affairs.
