Seat breaks boundaries with Gian Simmen
In connection with the film sponsorship of the action thriller "Point Break" Seat communicates power, dynamics, freedom and aesthetics of the new models Leon Cupra and Ibiza Cupra. The campaign was created by the agency Duckstance.com.
In the action thriller, extreme athletes play the main roles and some of the world's best athletes were hired for the breathtaking stunts. In the Seat spot, car scenes with Olympic champion and Seat ambassador Gian Simmen and spectacular action shots of a wingsuit pilot merge. In addition to the aesthetic spot, a short version was produced as a tag-on to the film trailer, as well as a presenting clip to be placed before the cinema screenings of "Point Break", which is used independently of the cinema film with a modified voice-over. The clips are also used for various online web media.
Seat TV & Cinema Spot: (20 sec.)
"Point Break" independent seat clip (25 sec.)
Seat Tag-On to "Point Break" Trailer (13 sec.)
Responsible agency: Duckstance.com. Production: Yeahh Productions Zurich, Duckstance.com. Director: Martin Luchsinger. DOP: Daryl Hefti. Consulting: Shining Pictures.
