Search.ch modernizes brand and launches campaign
Search.ch is getting a new look and reinforcing its positioning with a clear brand strategy and a new, long-term brand design. This was developed in collaboration with the brand agency Schoch&Sonders.
The main message of the biggest campaign in the history of Search.ch is: "As up-to-date as it is fast." The media mix is based on a mixture of TV commercials (spot & sponsorship), Internet TV (Zattoo, YouTube), advertisements (3 subjects), online advertising including floating ads, mobile banners and screen advertising. However, new forms of media - such as the ePanel in various train stations - are also included as a supplement.
When developing the new brand design, great importance was placed on the core brand values of organization, contact and information. Accordingly, the new appearance is very structured and logical, the company said in a press release. Over the past few weeks, the brand has been rolled out to all measures of Search.ch's brand image. This ranges from the entire stationery to car lettering, website and sales documents.
