SDV stops funding for research

The Swiss Direct Marketing Association (SDV) elected Guido Wietlisbach from Ogilvyone, the dialog marketing arm of the Ogilvy Group, which is part of WPP, as its new president at its general meeting, while the previous president Heinz Rohrer and SDV managing director Rudolf Waldburger were appointed honorary members. As management tasks will once again be increasingly performed by the members of the Executive Committee, the office will only be occupied 50 percent of the time, and Daniela Reinhard will be its new head.Peter Stössel, Chairman of the Training Committee, was also elected to the Board of Directors in order to upgrade training issues. The pilot course for direct marketing managers will take place in the fall, after the direct marketing planner has been running successfully for years.
As Wemf's efforts to find an amicable solution with Swiss Post for the collection and reporting of a basic database have not led to the desired result and no relevant figures have been collected in the advertising statistics in the direct advertising sector for the fifth time, the SDV will no longer support the foundation. "The SDV Commission will no longer make any contributions to research that no longer includes direct advertising," says Waldburger (pan).