Screen-up 2013: "A huge success".
The 14th edition of Screen-up, the annual Swiss industry event for audiovisual and electronic media organized by Publisuisse and Goldbach Media, was, according to the organizers, «a huge success.».
Around 1,000 interested parties from the TV, advertising and media industries celebrated Swiss TV Day at Zurich's sold-out Kaufleuten, according to a statement. Channels 3+, 4+, Kabel Eins, M6, N-TV, Prosieben, RSI LA 1, RSI LA 2, RTL, RTL II, RTL Nitro, RTS Deux, RTS Un, SAT.1, Sixx, SRF 1, SRF Info, SRF Zwei, Super RTL, TF1, Vox and W9 presented screenings, providing a foretaste of which new TV formats will be the topic of conversation starting in the fall.
Experience transmitters up close
Some of the stations presented themselves on site in their own style: Dmax, the men's brand on German television, asked male and female visitors to join them for a schnapps around the campfire in their Tuxedo Corner. Joiz waited in its own Living Room for guests and celebrities to chat with them on the couch. And at Comedy Central, a caricaturist captured all the emotions written on visitors' faces after the screenings.
Familiar faces and surprise guests
Once again this year, the station executives did not come to Zurich alone, but brought along illustrious surprise guests such as presenter and ex-Miss Schweiz Christa Rigozzi, singer Baschi, TV chef René Schudel, actor Mike Müller, cabaret artist David Bröckelmann and medium Pascal Voggenhuber in addition to the exciting screenings. The presenters who accompanied the audience through the screenings from 2 p.m. to 8 p.m. were Steven Gätjen (Prosieben), Rainer Maria Salzgeber (SRF) and Marco Fritsche (3+). Michèle Bircher, the winner of "The Voice Kids 2013," enchanted the guests - and Steven Gätjen, who presented her to the audience.
New transmitters for Switzerland
Sevenone announced Swiss advertising windows for its new stations ProSieben Maxx and Sat.1.Gold for mid-2014. As already reported in the media, Dominik Kaiser is launching his new family station 5+ early next year (Werbewoche.ch reported).
MTV Aftershow Party with Live Act Fiji from Switzerland
The MTV Aftershow Party brought a Swiss live act to the Kaufleuten stage this year. Fiji (picture) presents soft electro-pop atmospheres with surprisingly creative ideas. The voice of Simone de Lorenzi convinces and gets under the skin. Very nicely the musical idols like Les Rita Mitsouko, Goldfrapp and Grace Jones. permeate the sound: an exciting musical mixture, which leads to the Fiji sound with many own ideas. At a late hour Remady and Manu-L presented by Prosieben heated up the last night owls.
