Scout24 launches TV commercials with mascot
The marketplace operator Scout24 launches a TV campaign with the mascot Scouty. It now appears in three dimensions.
Scout24 Schweiz AG, operator of more than 80 online marketplaces, is launching a TV campaign with its mascot Scouty, which now appears in three dimensions. According to a press release, the mascot is both a popular figure and an image bearer, and has a high recognition value among the target groups. It can be seen again and again in accompanying communication measures both online and offline.
In the new spots, Scouty demonstrates its ability as an uncomplicated solver of everyday problems. The spots, which are aimed at the consumer market, are intended to show how the marketplaces at www.autoscout24.ch and www.immoscout24.ch can easily and conveniently help customers find the right car or a nicer apartment.
The marketing team of Scout24 Schweiz AG, headed by CMO Frank Gerber, together with Serviceplan Zweite Werbeagentur GmbH in Munich, is responsible for the concept of the current marketing campaign. The spots were produced by Images Film- und Fernsehproduktion GmbH in Hamburg, while Zauberküche Marketing Solutions in Bern is responsible for media planning. The concept and implementation of the other measures is the responsibility of the Bern-based cross-media agency Maxomedia.
