Swiss advertising stands up for posters
«Following the health- and morality-based advertising bans, the crackdown on advertising continues with bans based on quality arguments,» says Swiss Advertising (SW), pushing back against a demand by an interest group to cut the number of Swiss billboard spaces in half.
"After the health and morally motivated advertising bans, the hunt against advertising continues with qualitatively argued bans," says the umbrella organization of Swiss advertising SW, defending itself against the demand of an interest group to halve the number of Swiss poster sites. The IG justifies its demand by claiming that Switzerland has the highest poster density in the world. "Posters are part of the classic media and have a long and great tradition in Switzerland," countered SW. In this country, the formats are better standardized than elsewhere and - apart from construction projects - there are no oversized advertising spaces. "The majority are small formats, which are also used to a considerable extent for cultural and political advertising. And in various Swiss cities, the overall concept 92 has led to an amicable solution between the municipality and poster companies that takes aesthetic and quality concerns into account. The initiators have obviously never heard of this GK 92," the SW statement continues. Swiss Advertising fundamentally rejects such personal attacks on the freedom of advertising, especially when it is already subject to state supervision.
