Swiss Advertising: Marc Forster is Communicator of the Month
Director Mark Forster was named «Communicator of the Month» by the Swiss Advertising Association (SW). With the Swiss film "LX forty," he is said to have brought a new dimension to the world of advertising.
Is this advertising or art? How did the Swiss-Film "LX forty" from the point of view of commercial communication? Is this a commercial for Swiss, or rather one for the director, Marc Forster? Opinions differ. The decisive factor is probably that "LX forty" is different, according to a statement from Schweizer Werbung SW. Instead of traditional channels, the focus is on online, PR and events. And the content does not reflect a product, but the world of thought of the Hollywood star. The text, written and spoken by Forster himself, gets under your skin and stands out pleasantly from the messages of conventional commercials. Together with the beautiful images, it communicates what is important for Swiss: Swissness, internationality and quality. With LX Forty, Marc Forster has brought a different dimension to the world of advertising. SW thanks him with the title "Communicator of the Month".
