Swiss advertising against advertising bans in cinemas or shopping centers

In its response to the public consultation, the Swiss Advertising Association spoke out against advertising bans, pointing out what it considered to be some contradictory definitions.

 In a consultation response, the Swiss Advertising Association has spoken out against advertising bans, pointing out what it sees as contradictory definitions. The consultation focused on the Canton of Zurich's ordinance on combating the abuse of addictive substances. The association advocates that private buildings with commercial events or services such as cinemas, concert halls or shopping centers should not be subject to an advertising ban, which is expressly not provided for in the new health law. The association is also campaigning for both smoking and advertising to be permitted in unenclosed areas of public buildings. Specifically, this concerns the term "public buildings", which the association believes is regulated in a contradictory manner. Swiss Advertising is insisting that the term for advertising bans and smoking bans be handled uniformly and that public railroad station concourses, for example, be excluded from the bans.

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