Swiss Advertising explains what advertising is

 The fifth edition of the brochure "What is advertising?" from the Swiss Advertising Association has been published. The booklet provides information on all aspects of advertising, sheds light on the context and answers questions such as "Is advertising art?". It contains a list of the largest advertising clients of 2006, a glossary and the addresses of the various associations and organizations. The professions associated with advertising are presented in detail. As reported by Schweizer Werbung, all job descriptions have been adapted to the new situation. The picture street has also been updated with photo material from the jeans manufacturer Diesel. The brochure can be ordered from Schweizer Werbung for a symbolic CHF 1 per copy plus postage.