Swiss less keen on greed

Market research Affordable prices are very important to 41% of Swiss people when choosing where to shop, making them significantly less price-conscious than Germans (68.3%) in the Consumer Monitor survey conducted by advertising agency Publicis. More Germans (71.7%) also consider good value for money to be very important than the Swiss (60.8%). Freshness and quality are cited as very important criteria by roughly the same number in both countries. The preferred shopping time for the Swiss is towards the evening. Swiss consumers get inspiration for their daily shopping from a variety of sources. Free newspapers were mentioned the most, followed by brochures, flyers and daily newspapers. The complete Consumer Monitor study can be ordered from Publicis.