Swiss ticketing market in upheaval

George Egloff is a co-founder of modern ticketing in Switzerland. He was CEO and co-owner of Ticketcorner for 20 years. Now, three years after leaving the company, he is working with Tixtec to turn the Swiss ticketing market on its head.

While a large marketing apparatus with as many advance booking offices as possible used to open up new horizons in ticket sales, this has now shifted almost entirely to the internet, says Egloff. However, ticket sales via the event website are still handled in the background by the well-known ticketing companies and are therefore subject to distribution costs of up to 20 percent. Organizers could save these fees with their own sales solution.

According to Tixtec, there is still no pure self-distribution solution on the market in Switzerland. This is where the start-up comes to the rescue. With the SRO 4 platform from Toptix used by Tixtec, event organizers can save up to 90 percent of distribution costs, the company writes in a press release on Thursday. Tixtec is starting with seven employees and various external partners and is based in Pfäffikon-Zurich. Egloff expects to break even as early as the second financial year.