Swiss private clinics rely on Hofer Kommunikation
As the winner of the pitch, Hofer Kommunikation will launch a national image and PR campaign for the umbrella organization of Swiss private clinics. It aims to combat the perception that “private equals expensive” and to ensure a level playing field for both private and public hospitals.
As the winner of the pitch, Hofer Kommunikation will launch a national image and PR campaign for the umbrella organization of Swiss private clinics. The Bern-based advertising agency is thus further expanding its position in the service-oriented healthcare market. The campaign for the Swiss Private Hospitals Association (PKS) planned for late summer is primarily intended to combat the "private=expensive" image of private clinics. It focuses on free choice as the greatest advantage of private hospitals, according to the press release. The campaign also aims to promote the general image among the population and to convince political players of the need for a level playing field between private and public providers. At the heart of the campaign is the advertising message: Vote. Hofer uses a series of ballot papers in bold colors to propagate the advantages that private hospitals have over public hospitals.
