Swiss press announces campaign as young talent competition
The «That Can Only Be an Ad» campaign, launched by the Swiss press, appeared in over 100 newspapers and magazines in German-speaking Switzerland and French-speaking Switzerland. Now the campaign is set to be expanded with a contest for young talent.
The "Only an advertisement can do this" ads launched by the Swiss press appeared in over 100 newspapers and magazines in German- and French-speaking Switzerland. According to the Swiss press, no other campaign came close to reaching as many readers.
The campaign is now to be expanded. Instead of a single subject, it will now comprise 4-6 advertising subjects. A jury - consisting of eight well-known representatives of the Swiss marketing and advertising world - will then select two winning teams according to the seven-plus system. The results will then be shown as full-page fillers in spring and fall 2009.
The target group of the campaign are managing directors, marketing and advertising managers of companies and associations, agency heads, consultants and creatives. The campaign subjects are to be printed primarily in titles of general interest.
The campaign is now to be expanded. Instead of a single subject, it will now comprise 4-6 advertising subjects. A jury - consisting of eight well-known representatives of the Swiss marketing and advertising world - will then select two winning teams according to the seven-plus system. The results will then be shown as full-page fillers in spring and fall 2009.
The target group of the campaign are managing directors, marketing and advertising managers of companies and associations, agency heads, consultants and creatives. The campaign subjects are to be printed primarily in titles of general interest.
