Swiss milk producers communicate with Maxomedia
The Bern-based agency Maxomedia prevailed over two competitors in the bid for a new public engagement program for the Swiss Milk Producers (SMP). Going forward, the agency will handle public engagement efforts on the topic of «milk and healthy eating.».
The Bern-based agency Maxomedia won the competition for a new dialog program of the Swiss Milk Producers SMP against two competitors. In future, the cross-media communications agency will be responsible for the dialog on the topic of "milk and healthy nutrition". The multi-part dialog program is intended to precisely address the various needs of the target group, which consists of teenagers and young families. Two new magazines and various online measures are planned. The first results are expected in fall 2008. The collaboration between Maxomedia and SMP is expected to last at least two years.
