Swiss marketing managers earn up to 235,000 francs per year
The executive salary study conducted by the consulting firm Kienbaum and the Handelszeitung newspaper shows: Swiss bosses are still not starving.

Swiss management salaries remain at a stable high level. A Swiss head of marketing can earn up to CHF 235,000, the head of IT at a large company up to CHF 219,000 and a head of auditing up to CHF 220,000. These are the results of the 2019 management salary study by the consulting firm Kienbaum and the Handelszeitungfor which 16,104 Swiss executive salaries were analyzed.
However, the rates of increase in management salaries are also modest this year, amounting to a maximum of 1%. Increases have remained at this level since 2014. The energy sector paid slightly better than in the previous year, while wages in the banking sector were slightly lower.
Annual variable remuneration is widespread at all management levels. This is most common among top management (96%) and less common among lower management (74%). The median amount of variable remuneration is CHF 89,000 for top management and CHF 12,000 for managers in lower management.
In the coming years, representatives of professions that require little specialized know-how will have to prepare for lower wages. In general, this applies to activities that can be easily automated, such as accounting, and to some extent also controlling and auditing. An audit manager in Switzerland currently earns CHF 220,000.
