Swiss brand study: Google and Nespresso now among the 20 best-known brands
Nespresso coffee capsules and the internet company Google are now among the 20 best-known brands in Switzerland, according to the Brand Asset Valuator, a representative brand study conducted by the Young & Rubicam Group.
The 20 best-known brands in Switzerland now include coffee capsules from Nespresso and the internet company Google, according to the representative Brand Asset Valuator brand study by the Young & Rubicam Group. Kellogg's cereal, the Nutella spread and Swatch watches also rose to the top of the list. The newcomers pushed traditional Swiss brands such as Sugus and the two cheese varieties Appenzeller and Tilsiter out of the top 20.
Because more and more people in Switzerland are using digital media, young, innovative brands such as Nespresso and Google are attracting the attention of consumers, Young & Rubicam wrote in a press release on Thursday. The brand hierarchy is being shaken.
However, the majority of the best-known brands are still traditional Swiss products. The list includes Emmentaler, Gruyère, Rivella, Thomy, Toblerone, Zweifel, Ragusa, Ovomaltine, Migros and Ricola. M-Budget is also on the list. Of foreign origin are Coca-Cola, Ikea, Lego and Nivea. There are major differences depending on the part of the country: In French-speaking Switzerland, for example, Cailler, Caran d'Ache, San Pellegrino and Nestlé are popular, while Zweifel, Ovomaltine and Rivella are among the favorites in German-speaking Switzerland.
In the survey, 55% of respondents thought that the economic situation in Switzerland would deteriorate in the coming year (2007: 22%). The answers have been this pessimistic since the survey began
Never before in 1995, writes Young & Rubicam. However, there is less pessimism when it comes to their own wallets: 83% believe that their personal financial situation will not deteriorate (2007: 89%).
Because more and more people in Switzerland are using digital media, young, innovative brands such as Nespresso and Google are attracting the attention of consumers, Young & Rubicam wrote in a press release on Thursday. The brand hierarchy is being shaken.
However, the majority of the best-known brands are still traditional Swiss products. The list includes Emmentaler, Gruyère, Rivella, Thomy, Toblerone, Zweifel, Ragusa, Ovomaltine, Migros and Ricola. M-Budget is also on the list. Of foreign origin are Coca-Cola, Ikea, Lego and Nivea. There are major differences depending on the part of the country: In French-speaking Switzerland, for example, Cailler, Caran d'Ache, San Pellegrino and Nestlé are popular, while Zweifel, Ovomaltine and Rivella are among the favorites in German-speaking Switzerland.
In the survey, 55% of respondents thought that the economic situation in Switzerland would deteriorate in the coming year (2007: 22%). The answers have been this pessimistic since the survey began
Never before in 1995, writes Young & Rubicam. However, there is less pessimism when it comes to their own wallets: 83% believe that their personal financial situation will not deteriorate (2007: 89%).
