Swiss ideas on all channels
SRG SSR idée suisse has published its latest annual report in a printed and a digital version for the first time. The Zurich agency Heusser Communicates conceived and realized the double publication.
The red play button on the front page of the SRG Annual Report 2009 makes it clear that more information awaits after the click. Anyone holding the printed version of the 156-page report in their hands will receive important and exciting information about SRG's radio, television and multimedia offerings and about the company's social and societal commitment after an illustrated introduction. This is followed by the obligatory figures section. The agency has summarized the most important figures, data and facts once again in a handy extra booklet for your pocket, which is glued into the print version and integrated into the online version as a PDF.
The online version is a copy of the printed version, but has a few gadgets: In the print version, for example, a double-page spread provides information about the Lumnezia Open Air, while online readers can click on a button on the same page to watch an SF report on the festival. Readers can jump directly from the online table of contents to the selected chapters and can also search for terms. The tables, which are classic in print, are animated online and only appear before the reader's eyes. And links are placed in the continuous text of the online version that lead directly to the offers outside of the annual report that the text revolves around. Readers can browse through the online version in exactly the same way as the printed annual report, but instead of using a wet index finger, they use a mouse. In the printed version, play buttons on images and color-coded links indicate that the online version contains additional material in the relevant places.
Interlocking in perfection
"SRG didn't want to do without the printed annual report, but definitely wanted to offer an online version - after all, the company stands for media convergence," explains Thomas Heusser, Managing Director of Heusser Communicates. "We decided against creating a separate website for the annual report because that would have meant a completely different concept in terms of design, structure and navigation. The costs and time involved would have increased significantly as a result. Instead, we developed a convergent concept for print and online that combines the advantages of both media." However, simply producing an analogue annual report and digitizing it would not have met the requirements of SRG and the agency. The dovetailing of analog and digital had to be considered from the outset.
"We have animated and linked the online version of the SRG annual report and integrated videos and sound. Of course, there are many other ways to add gadgets to the online report," says Heusser. "For example, you could add short video statements to the pictures of the members of the Executive Board presented at the back. However, you have to be careful not to overload the online version of a magazine or annual report," warns Heusser. "It's not always good to include everything you can."
The double page layout was realized with additional costs of around 15 percent. This was mainly due to the programming and implementation of the online version. As SRG was able to draw on a large pool of video and audio material, no additional costs were incurred for the creation of multimedia content. With the two versions, SRG perfectly serves its broad target group and also makes exciting material available to all fee payers. The online version is already available to the public, the print version will be sent out in the next few days.
Anne-Friederike Wilhelm
The online version is a copy of the printed version, but has a few gadgets: In the print version, for example, a double-page spread provides information about the Lumnezia Open Air, while online readers can click on a button on the same page to watch an SF report on the festival. Readers can jump directly from the online table of contents to the selected chapters and can also search for terms. The tables, which are classic in print, are animated online and only appear before the reader's eyes. And links are placed in the continuous text of the online version that lead directly to the offers outside of the annual report that the text revolves around. Readers can browse through the online version in exactly the same way as the printed annual report, but instead of using a wet index finger, they use a mouse. In the printed version, play buttons on images and color-coded links indicate that the online version contains additional material in the relevant places.
Interlocking in perfection
"SRG didn't want to do without the printed annual report, but definitely wanted to offer an online version - after all, the company stands for media convergence," explains Thomas Heusser, Managing Director of Heusser Communicates. "We decided against creating a separate website for the annual report because that would have meant a completely different concept in terms of design, structure and navigation. The costs and time involved would have increased significantly as a result. Instead, we developed a convergent concept for print and online that combines the advantages of both media." However, simply producing an analogue annual report and digitizing it would not have met the requirements of SRG and the agency. The dovetailing of analog and digital had to be considered from the outset.
"We have animated and linked the online version of the SRG annual report and integrated videos and sound. Of course, there are many other ways to add gadgets to the online report," says Heusser. "For example, you could add short video statements to the pictures of the members of the Executive Board presented at the back. However, you have to be careful not to overload the online version of a magazine or annual report," warns Heusser. "It's not always good to include everything you can."
The double page layout was realized with additional costs of around 15 percent. This was mainly due to the programming and implementation of the online version. As SRG was able to draw on a large pool of video and audio material, no additional costs were incurred for the creation of multimedia content. With the two versions, SRG perfectly serves its broad target group and also makes exciting material available to all fee payers. The online version is already available to the public, the print version will be sent out in the next few days.
Anne-Friederike Wilhelm
