Swiss spend significantly more on toy gifts for Christmas this year
According to GfK, Swiss consumers plan to spend significantly more on toys this Christmas than they did in 2014. Men also plan to spend more on toys than women. Sixty percent say they will also shop online—but only five percent actually do so.
332 francs - that's how much a Swiss household plans to spend on toys for Christmas in 2015. That is 50 francs and 18 percent more than in the previous year. It is also interesting to note that men (CHF 357) plan to spend more than women (CHF 302). Is that the child in the man coming through?
It is felt that purchases are made online and offline, effectively mostly offline
60% say they buy toys for Christmas both in-store and online. It is interesting to note that the actual online share of the overall market is only around 5% according to GfK estimates. Many seem to gather information on the Internet and sometimes also buy toys. However, the expensive, large gifts are then bought in the store around the corner so that they are sure to find their place under the Christmas tree in time.
Toys are usually purchased at short notice
The short-term nature of shopping has also been confirmed: 14 days before Christmas, over a third of all households have not yet made any toy purchases. The crowds in the toy departments are therefore guaranteed.
