Swiss successes at the ADC in Germany
After Berlin, the ADC "Summit of Creativity" has this weekend for the first time "golden nails" with heads in Frankfurt. 6,700 works were judged. 8 received gold, 56 silver, 123 bronze and 242 another award. From Switzerland, Euro RSCG Zurich and Jung von Matt/Limmat were among the winners.
The most highly regarded victory at this year's ADC Summit went to the city of Frankfurt. In a nationwide pitch, the city won the contract to host the largest show of the German creative industry at a new location for the first time, after Berlin had previously had the honor for years. Frankfurt seized this opportunity. The summit seemed somehow rejuvenated. The decoration was a touch bolder than in elegant Berlin. In addition, the "Future Congress" had something of the spirit of a campus, both in terms of the conspicuously young visitors and the seating, which was mainly on the floor. The gala did not bring anything new. Hundreds of clients and creatives were still called to the stage. We can already reveal here that Frankfurt also became a happy stage for two Swiss agencies. Euro RSCG Zurich won a bronze nail in the Film Campaigns category for the witty short film "Too Fast" for the Federal Office of Public Health. Jung von Matt/Limmat also won an award in the film category in the individual spot category for "Migros, Farm der Tiere". Jung von Matt/Limmat also picked up a second award in the Digital Media / Banner category for Pro Senectute and "No Friends". A complete list of all winners can be found on the attached PDF.
"Classic advertising is on the retreat and at the same time wins where forms are broken and new approaches are used. The award-winning works in this year's competition thus show a trend that will be decisive for the future success of creative commercial communication in all disciplines," said the Executive Board, summarizing the conference in Frankfurt. The simultaneous use of classic and new media was striking in many of the works. Where the future will lead was also demonstrated by the ADC Junior Awards, which were presented for the first time at the same time as the major creative trade fair. Sobering or perhaps reassuring for some: the world of creativity is not being completely turned on its head by the young. "I don't need the Internet," grumbled one young award winner. More on this in the next print edition of Werbewoche.
"Classic advertising is on the retreat and at the same time wins where forms are broken and new approaches are used. The award-winning works in this year's competition thus show a trend that will be decisive for the future success of creative commercial communication in all disciplines," said the Executive Board, summarizing the conference in Frankfurt. The simultaneous use of classic and new media was striking in many of the works. Where the future will lead was also demonstrated by the ADC Junior Awards, which were presented for the first time at the same time as the major creative trade fair. Sobering or perhaps reassuring for some: the world of creativity is not being completely turned on its head by the young. "I don't need the Internet," grumbled one young award winner. More on this in the next print edition of Werbewoche.
Andreas Panzeri
