Swiss Dialog Marketing Awards 2010
On May 28, «the gods of dialogue marketing» were honored at the Kongresshaus in Zurich. A total of 3 gold, 5 silver, and 12 bronze awards were presented.
Four awards went to the agency at the airport, which leads the award ranking, ahead of Publicis Dialog with three awards and the agencies OgilvyOne and the Y&R Group with two awards each. Three awards went to agencies from Germany.
After tough discussions, the jury under Chairman Guido Wietlisbach decided not to present an award in the category "Printed, non-personalized advertising materials" this year. In doing so, it is sending out a signal about the quality of the Swiss Dialog Marketing Award and calling on agencies and clients to submit the best quality work in this category again next year.
The Platinum Award
Whoever wins the Platinum Award patronized by Swiss Post is at the top of the Dialogue Gods for a year. The responsibility placed on the jury was correspondingly great. In the end, the agency at the airport was chosen for the mailing "When a newsletter becomes a shopping bag".
The Audience Award
As part of the dialog marketing exhibition, several works were selected as contenders for the public award. In the subsequent e-voting, two works went head-to-head. In the end, the Heber Link Asendorf agency from Winterthur came out on top. Significantly, the title of their work was: "Hitting the nail on the head".
The Junior Award
The SDV Junior Award was presented for the first time in 2010. The aim was nothing less than to generate communication ideas for the 2011 Dialog Marketing Award. The young talents had their heads spinning and submitted exciting work. The jury found it correspondingly difficult to make a decision in this category. As a result, two juniors received an award. In keeping with the motto of the SDV Juniorsclub, each received a "fadegraaden" boxing glove.
The winners' brochure with all the entries can be downloaded as a PDF from the website www.dm-preis.ch. The Swiss Dialogue Marketing Prize was once again organized by Marc Zehnder, Kleistermeister Eventsolutions, in 2010. pan
After tough discussions, the jury under Chairman Guido Wietlisbach decided not to present an award in the category "Printed, non-personalized advertising materials" this year. In doing so, it is sending out a signal about the quality of the Swiss Dialog Marketing Award and calling on agencies and clients to submit the best quality work in this category again next year.
The Platinum Award
Whoever wins the Platinum Award patronized by Swiss Post is at the top of the Dialogue Gods for a year. The responsibility placed on the jury was correspondingly great. In the end, the agency at the airport was chosen for the mailing "When a newsletter becomes a shopping bag".
The Audience Award
As part of the dialog marketing exhibition, several works were selected as contenders for the public award. In the subsequent e-voting, two works went head-to-head. In the end, the Heber Link Asendorf agency from Winterthur came out on top. Significantly, the title of their work was: "Hitting the nail on the head".
The Junior Award
The SDV Junior Award was presented for the first time in 2010. The aim was nothing less than to generate communication ideas for the 2011 Dialog Marketing Award. The young talents had their heads spinning and submitted exciting work. The jury found it correspondingly difficult to make a decision in this category. As a result, two juniors received an award. In keeping with the motto of the SDV Juniorsclub, each received a "fadegraaden" boxing glove.
The winners' brochure with all the entries can be downloaded as a PDF from the website www.dm-preis.ch. The Swiss Dialogue Marketing Prize was once again organized by Marc Zehnder, Kleistermeister Eventsolutions, in 2010. pan
The agency at the airport is the winner of the year.
