Swiss agencies save in Cannes

Awards Almost a fifth fewer Swiss entries were submitted for the Cannes Advertising Festival Lions this year than in 2003. 281 entries were submitted in total, compared with 348 last year.Awards Almost a fifth fewer Swiss entries were submitted for the Cannes Advertising Festival Lions this year than in 2003. 281 entries were submitted in total, compared with 348 last year. 67 entries were submitted for the Film Lions (-7), 171 for Press & Outdoor (-33) and 25 for the Lions Direct (-20). The Media Lions increased from 8 to 11. Swiss agencies bucked the trend: overall, the advertising festival recorded a 14 percent increase this year.