Swiss agency wins Red Dot Design Award
Designers from 43 countries participated in this year’s prestigious international „Red Dot Design Award“ competition. Among the winners is the Swiss CI agency Külling Identity.
Designers from 43 countries took part in this year's renowned international "Red Dot Design Award" competition. Among the winners is the Swiss CI agency Külling Identity. 2,548 products were submitted to this year's Red Dot Design Award in Essen. Of these, 43 were awarded the "Red Dot: Best of the Best" seal of quality for their outstanding and innovative design. Among the frontrunners are mainly European countries, as well as Brazil, the USA and South Korea. The "Red Dot" quality seal was also awarded 623 times.
The creative team from Külling in Zurich won an award for the packaging design of Helvepharm's generic products. The international jury judged the submitted products according to criteria such as degree of innovation, functionality, ergonomics and ecological compatibility. According to a press release from Külling, the "Red Dot" is not the first award that Helvepharm's packaging design has won: just last week, Helvepharm was honored with the gold award from the Marketing Trophy 07.
According to the competition organizers' press release, the Red Dot Design Award has a function of promoting designers, which has contributed to the increase in design quality in recent years. Furthermore, a Red Dot Award is an important indicator of whether a product has the potential to succeed internationally.
Around a thousand guests are expected to attend the award ceremony on June 25 at the Aalto Theater in Essen. The award-winning products will be on display in a special exhibition at the Red Dot Design Museum in Essen from June 26 to July 23, 2007.
The creative team from Külling in Zurich won an award for the packaging design of Helvepharm's generic products. The international jury judged the submitted products according to criteria such as degree of innovation, functionality, ergonomics and ecological compatibility. According to a press release from Külling, the "Red Dot" is not the first award that Helvepharm's packaging design has won: just last week, Helvepharm was honored with the gold award from the Marketing Trophy 07.
According to the competition organizers' press release, the Red Dot Design Award has a function of promoting designers, which has contributed to the increase in design quality in recent years. Furthermore, a Red Dot Award is an important indicator of whether a product has the potential to succeed internationally.
Around a thousand guests are expected to attend the award ceremony on June 25 at the Aalto Theater in Essen. The award-winning products will be on display in a special exhibition at the Red Dot Design Museum in Essen from June 26 to July 23, 2007.
