Switzerland Tourism: New Head for Market Switzerland
Switzerland Tourism has expanded its "Market Switzerland" department. Tino Kunz will head the newly created team - consisting of two sales managers, a media project manager and a partner and campaign manager.
Tino Kunz has been with Switzerland Tourism (ST) since 2005. The 37-year-old was initially responsible for family promotion within Product Management at the head office in Zurich. He then worked as District Manager North Rhine-Westphalia, based in Düsseldorf. Other positions include Imholz Special Tours, Jet Aviation and Switzerland Travel Center. Kunz acquired his marketing and management knowledge through his further education at the Lucerne School of Business and during his previous part-time training at the Lucerne College of Tourism. The exact start date will be coordinated with the succession plan in Germany.
The new organization is intended to ensure the targeted and systematic use of marketing instruments for the Swiss market. Particular emphasis will be placed on the acquisition of potential sales, communication and media partners and the distribution of special vacation offers, according to a press release.
The new organization is intended to ensure the targeted and systematic use of marketing instruments for the Swiss market. Particular emphasis will be placed on the acquisition of potential sales, communication and media partners and the distribution of special vacation offers, according to a press release.
