Switzerland Tourism: Management change in Asia
Roger Zbinden, Head of Market Japan and Asia, will leave Switzerland Tourism ST on January 31, 2011, and Simon Bosshart will take over the new Markets Group of the Asia Pacific region.
Roger Zbinden has been Head of Market Japan at ST since May 2003 and took over responsibility for other Asian countries in 2004: China, Hong Kong, Korea and Taiwan. As of February 1, 2011, Zbinden will take over the management of the Swiss Business Hub at the Swiss Embassy in Tokyo, where he will be responsible for Swiss export promotion and location marketing in Japan.
ST restructured its management in Asia in November. The newly created Asia-Pacific Markets Group will be headed by Simon Bosshart, currently Head of Market China, as of January 1, 2011, according to a statement from ST. Bosshard will therefore be responsible for China, Japan, Korea, Australia and Southeast Asia. The position of Market Manager to head the Japan team in Tokyo will be filled as soon as possible.
ST restructured its management in Asia in November. The newly created Asia-Pacific Markets Group will be headed by Simon Bosshart, currently Head of Market China, as of January 1, 2011, according to a statement from ST. Bosshard will therefore be responsible for China, Japan, Korea, Australia and Southeast Asia. The position of Market Manager to head the Japan team in Tokyo will be filled as soon as possible.
