Switzerland Tourism Appoints Market Manager for Brazil and Southeast Asia
In order to ensure comprehensive market development in both market groups, Switzerland Tourism has appointed a market manager for Brazil and a market manager for Southeast Asia.
Market diversification plays a decisive role in times of a strong Swiss franc and an uncertain global economy, according to a press release issued on Monday. The strategy adopted by ST in this regard for some time is bearing fruit: in 2011, the growth in hotel overnight stays from the BRIC countries alone compensated for around a third of the currency-related declines from the eurozone and the United Kingdom. Expectations are also high for Southeast Asia: from 2005 to 2011, hotel overnight stays generated by guests from this region increased by 72 percent, and the potential for the future is great.
The 35-year-old Adrien Genier takes over the market management of the Brazil division. A graduate in business administration with an MBA in tourism management, he was a research assistant at the Lausanne Hotel Management School in 2004 before becoming Director of Estavayer-le-Lac / Payerne Tourisme. Genier was also a member of the board of the Office du Tourisme du Canton de Vaud (OTV). Genier will be based in São Paulo from April 1, 2012.
The 35-year-old Ivan Breiter becomes the new Market Manager Southeast Asia. The graduate business economist GSBA started in 1998 at the Switzerland Travel Centre in Zurich in the public relations department, before moving to ST a year later: first as Key Account Manager for the Swiss market, then in Toronto as Manager Leisure Sales and later as Market Manager Canada and Central USA; since 2006, Breiter has been responsible as Market Manager Belgium and Luxembourg. He will start as Market Manager Southeast Asia in Singapore on June 1, 2012.
