Piggy anticipation
Ruf Lanz's reputation in the restaurant industry has even piqued the curiosity of meat lovers about Hiltl's new vegetarian restaurant.
Gastronomy Ruf Lanz makes even meat lovers curious about Hiltl's new vegetarian restaurant Friends of meat-free feasting have a new gourmet temple. On March 5, the most traditional vegetarian restaurant in Europe returned from its temporary location in the old stock exchange in Zurich to its original address on Sihlstrasse. After a long and intensive renovation phase, the new Hiltl is significantly larger, more elegant and more diverse. At the same time, it draws on over one hundred years of tradition and combines this with surprising innovation. Guests will now find an elegant premium restaurant, a bar serving small snacks until late into the night, a patisserie, a cookery school, a store and a take-away. A particularly striking architectural feature is the large expanse of glass that extends from floor to floor. However, the stylish architecture is not just an artistic end in itself. The glass also provides a fascinating insight into the kitchen and thus offers Zurich's first dining theater. The culinary spectacle can also be seen from the street for advertising purposes.
"No wonder all passers-by become curious," says Ruf Lanz. The creative agency addresses this curiosity in a witty and intriguing way in its opening campaign. It shows women and men curiously pressing their noses against the Hiltl window - and thus bearing an astonishing resemblance to a pig. In this way, the core message is brought to the point: the new Haus Hiltl makes even meat lovers curious.
Not just for veggie fanaticsAfter all, many Hiltl guests occasionally eat meat and don't come to Hiltl out of a missionary vegetarian conviction. They simply come because they appreciate the healthy food and the atmosphere.
With this campaign, Ruf Lanz has succeeded in continuing the style of the always clever and tongue-in-cheek advertising for Hiltl, without simply copying the previous wit of Wirz Werbung. Ruf Lanz is Hiltl's new creative agency because Rolf and Marielle Hiltl want to position their various companies more independently in future, including in the area of advertising. Wirz will continue to handle communications for the Tibits chain, while Ruf Lanz will handle the campaigns for the Hiltl parent company.
The opening campaign consists of six motifs. They will be used on posters, Cinemotion, the e-board at Zurich main station, streetcar posters, advertisements and postcards. An unusual invitation to the opening has already been sent out, which also picks up on the theme of curiosity. The invitation was torn open in the post out of curiosity and taped up again with eye-catching adhesive strips. So you're lucky if you still received one.
Andreas Panzeri
"No wonder all passers-by become curious," says Ruf Lanz. The creative agency addresses this curiosity in a witty and intriguing way in its opening campaign. It shows women and men curiously pressing their noses against the Hiltl window - and thus bearing an astonishing resemblance to a pig. In this way, the core message is brought to the point: the new Haus Hiltl makes even meat lovers curious.
Not just for veggie fanaticsAfter all, many Hiltl guests occasionally eat meat and don't come to Hiltl out of a missionary vegetarian conviction. They simply come because they appreciate the healthy food and the atmosphere.
With this campaign, Ruf Lanz has succeeded in continuing the style of the always clever and tongue-in-cheek advertising for Hiltl, without simply copying the previous wit of Wirz Werbung. Ruf Lanz is Hiltl's new creative agency because Rolf and Marielle Hiltl want to position their various companies more independently in future, including in the area of advertising. Wirz will continue to handle communications for the Tibits chain, while Ruf Lanz will handle the campaigns for the Hiltl parent company.
The opening campaign consists of six motifs. They will be used on posters, Cinemotion, the e-board at Zurich main station, streetcar posters, advertisements and postcards. An unusual invitation to the opening has already been sent out, which also picks up on the theme of curiosity. The invitation was torn open in the post out of curiosity and taped up again with eye-catching adhesive strips. So you're lucky if you still received one.
Andreas Panzeri
