Toil, snooze and swing
Training: In Davos, JuniorCom—Switzerland’s first conference for young professionals in communications and marketing—aims to build on the legacy of Davos’s famous university courses.
Education In Davos, JuniorCom, the first Swiss conference for young talent in communication and marketing, aims to follow on from the famous Davos university courses The climatic health resort in the Landwasser Valley has an eventful past as the starting point for a new way of thinking. In 1921, the sculptor Philipp Modrow wanted to establish a women's college in Davos with Esperanto as the language of instruction. The project failed. Likewise, a plan in 1926 for a university for students suffering from tuberculosis, a widespread disease at the time. However, the Davos university courses became famous. Albert Einstein opened the first conference of an international scientific elite with his speech on March 18, 1928. The meeting of high-ranking scientists petered out during the war years. 75 years after the first Davos University Course, JuniorCom wants to pick up on this communicative tradition again. On the weekend of March 14-16, numerous personalities from the fields of communication and marketing will pass on their knowledge and experience. Just like back then, students and young professionals will meet with lecturers not only in course rooms, but also in ski huts and on the slopes of Davos, as well as at the opening of the MTV Winter Jam, the "biggest open-air concert in the Alps".
Over 130 young people from the media and communications sector have registered for the first JuniorCom. They will be joined by around 30 speakers, sponsors and representatives from the authorities. "That's very encouraging for a start," says Jürg C. Meyer from the Medianovis agency in Kilchberg. Meyer is part of the organizing committee together with Germaine Hiltbrunner, Kathrin Feigel and Franco Item, the initiator of both JuniorCom and the Swiss Text Academy.
The team has invited experts from various areas of communication to speak at the Davos event. Mike Brodbeck, Head of Marketing at Rivella, will talk about his brand strategy. Viviane Egli from Forum Corporate Publishing and René Grossenbacher from Publicom will talk about the communication mix of corporate publishing. Ivo Hajnal, Schweizerische Textakademie, will give tips on "Professional advertising" to the next generation. Other speakers include management consultant Betty Zucker, Cyril Meier, the new Director of the Swiss Public Relations Institute, and Jörn Wagenbach, Head of Corporate Communications at Unique Airport.
The highlight of the conference is the JuniorCom Night with various award ceremonies. The Swiss Text Award is a Swiss prize for young talents to promote a modern German business language. The award is presented in four categories: Company Portrait, Customer Magazine, Mailing, Website. The prizes are sponsored by the Swiss Text Academy and Alpha-Kadermarkt/Tamedia.
Quality instead of quotas
The Davos Media Prize, also being held for the first time, is a competition that recognizes outstanding achievements in journalism. An important evaluation criterion for this prize is the socio-political relevance of a report or interview. The new Davos Media Prize supports the media in their role as servants of democracy. "A role that will once again demand greater independence from journalists in the future", according to the announcement. This focus on topics that are important for a functioning democracy should be at odds with the pure pursuit of circulation figures and ratings.
The jury for this international prize includes German writer Sibylle Mulot, former radio director Andreas Blum, philosophy professor Annemarie Pieper and author and former National Councillor Helmut Hubacher. The prize money amounts to 15,000 Swiss francs and will be donated by Davos Tourism in the first year, after which a new sponsor will be found.
Germaine Hiltbrunner (Vetropack): Co-organizer of JuniorCom in snow-covered Davos.
Jürg C. Meyer from Medianovis.
Andreas Panzeri
Over 130 young people from the media and communications sector have registered for the first JuniorCom. They will be joined by around 30 speakers, sponsors and representatives from the authorities. "That's very encouraging for a start," says Jürg C. Meyer from the Medianovis agency in Kilchberg. Meyer is part of the organizing committee together with Germaine Hiltbrunner, Kathrin Feigel and Franco Item, the initiator of both JuniorCom and the Swiss Text Academy.
The team has invited experts from various areas of communication to speak at the Davos event. Mike Brodbeck, Head of Marketing at Rivella, will talk about his brand strategy. Viviane Egli from Forum Corporate Publishing and René Grossenbacher from Publicom will talk about the communication mix of corporate publishing. Ivo Hajnal, Schweizerische Textakademie, will give tips on "Professional advertising" to the next generation. Other speakers include management consultant Betty Zucker, Cyril Meier, the new Director of the Swiss Public Relations Institute, and Jörn Wagenbach, Head of Corporate Communications at Unique Airport.
The highlight of the conference is the JuniorCom Night with various award ceremonies. The Swiss Text Award is a Swiss prize for young talents to promote a modern German business language. The award is presented in four categories: Company Portrait, Customer Magazine, Mailing, Website. The prizes are sponsored by the Swiss Text Academy and Alpha-Kadermarkt/Tamedia.
Quality instead of quotas
The Davos Media Prize, also being held for the first time, is a competition that recognizes outstanding achievements in journalism. An important evaluation criterion for this prize is the socio-political relevance of a report or interview. The new Davos Media Prize supports the media in their role as servants of democracy. "A role that will once again demand greater independence from journalists in the future", according to the announcement. This focus on topics that are important for a functioning democracy should be at odds with the pure pursuit of circulation figures and ratings.
The jury for this international prize includes German writer Sibylle Mulot, former radio director Andreas Blum, philosophy professor Annemarie Pieper and author and former National Councillor Helmut Hubacher. The prize money amounts to 15,000 Swiss francs and will be donated by Davos Tourism in the first year, after which a new sponsor will be found.
Germaine Hiltbrunner (Vetropack): Co-organizer of JuniorCom in snow-covered Davos.
Jürg C. Meyer from Medianovis.
Andreas Panzeri
