Characters as furniture 

Furniture The advertising agency Hochspannung was commissioned to develop a poster and advertising campaign to publicize the Asian furniture store Lotos. The agency was inspired by the Asian characters and turned them into pieces of furniture by skillfully placing the home accessories that Lotos carries on the characters. For example, a Thai Buddha stands on a Chinese character and turns it into an Asian table. The motifs will be used as posters, advertisements and cinema slides in Zurich and the surrounding area from now until the end of April. A second wave will follow in the fall.