Scholz & Friends Zurich launches campaign for Blick's 50th birthday
Under the slogan «The Blick of Wishes,» Scholz & Friends Zurich has launched a campaign to mark the 50th anniversary of the Blick. The campaign focuses on readers, who send their wishes directly to the tabloid.
Under the motto "The Look of Wishes," Scholz & Friends Zurich launched a cross-media campaign to celebrate Blick's 50th birthday. At the center of the campaign are the readers, who send their wishes directly to the tabloid. The suggestions collected in this way are incorporated into the design of Blick.
The first part of the campaign starts with the call "Blick is turning 50. And you can make a wish": The Blick Wunschmobil fleet has been visiting more than 50 locations throughout German-speaking Switzerland since Sunday to personally receive readers' wishes. The campaign microsite www.blick.ch/wunschblick serves as a multimedia platform for readers' wishes, where users can now express their wishes via webcam, video, text or image upload. Other response channels that readers can use to enter into dialog with the tabloid include free SMS, telephone hotline, e-mail, or mail.
Ads, online banners and ambient media as well as editorial coverage in Blick draw attention to the campaign. The best reader requests will be published in the second campaign phase from the end of September in TV commercials, outdoor advertising, print and online.
Responsible at Blick Group, Ringier AG: Corina E. Schneider (Head of Reader Market), Marie-Eve Aegerter (Head of Advertising Market). Responsible at Scholz & Friends Zurich: Joerg Jahn, Markus Hammer, Teresa von Einem, Conrad Malcher (creation), Uli Geiger, Mathias Rösch (consulting), Martin Pross (board member and partner Scholz & Friends Group), Katrin Seegers (strategic planning). Responsible at Atfront AG (programming microsite): Overall responsibility: Daniel Landolt (Interaction Director), Peter Eisenegger (Consulting), Fabian Keller (Project Management).
The first part of the campaign starts with the call "Blick is turning 50. And you can make a wish": The Blick Wunschmobil fleet has been visiting more than 50 locations throughout German-speaking Switzerland since Sunday to personally receive readers' wishes. The campaign microsite www.blick.ch/wunschblick serves as a multimedia platform for readers' wishes, where users can now express their wishes via webcam, video, text or image upload. Other response channels that readers can use to enter into dialog with the tabloid include free SMS, telephone hotline, e-mail, or mail.
Ads, online banners and ambient media as well as editorial coverage in Blick draw attention to the campaign. The best reader requests will be published in the second campaign phase from the end of September in TV commercials, outdoor advertising, print and online.
Responsible at Blick Group, Ringier AG: Corina E. Schneider (Head of Reader Market), Marie-Eve Aegerter (Head of Advertising Market). Responsible at Scholz & Friends Zurich: Joerg Jahn, Markus Hammer, Teresa von Einem, Conrad Malcher (creation), Uli Geiger, Mathias Rösch (consulting), Martin Pross (board member and partner Scholz & Friends Group), Katrin Seegers (strategic planning). Responsible at Atfront AG (programming microsite): Overall responsibility: Daniel Landolt (Interaction Director), Peter Eisenegger (Consulting), Fabian Keller (Project Management).
