Scholz & Friends Zurich: Campaign Developed for Myclimate
Under the slogan «Make it right!», Scholz & Friends Zurich has developed a national campaign for the Swiss foundation Myclimate. The campaign humorously explains how voluntary CO2 offsetting works by highlighting small climate-related missteps.
«Make up for it!» alludes to the sins themselves as well as the greenhouse gas emissions they cause. The latter can be offset through financial support for Myclimate climate protection projects. The campaign launches immediately with advertisements on eBoards at Zurich Central Station and will continue thanks to free advertising space in various high-circulation and special-interest media outlets.
Responsible at Myclimate: Kathrin Dellantonio (Media Spokesperson), Sylke Gruhnwald (Marketing). Responsible at Scholz & Friends Zurich: Tobias Händler (Consulting), Suze Barrett, Dennis Lück, Daniel Hesse, Sabine Bremermann, Carla Müller, Steffen Pejas, Mark Burow, Marcus Dickenmann (Creative).
Responsible at Myclimate: Kathrin Dellantonio (Media Spokesperson), Sylke Gruhnwald (Marketing). Responsible at Scholz & Friends Zurich: Tobias Händler (Consulting), Suze Barrett, Dennis Lück, Daniel Hesse, Sabine Bremermann, Carla Müller, Steffen Pejas, Mark Burow, Marcus Dickenmann (Creative).
