Scholz & Friends Zurich takes off with Ebookers.ch

Scholz & Friends Zurich staged a guerrilla campaign for the online travel agency Ebookers.ch. In several large cities in German-speaking and French-speaking Switzerland, life-size dolls were lifted into the air with helium balloons. The inscription on the suitcase "Simply take off cheaper" was intended to draw attention to the travel provider's low-cost offers. The guerrilla campaign was accompanied by a promotional team that distributed competition flyers to passers-by. The winners received free flights from Air France and KLM.

Responsible at Ebookers.com, Geneva: Matthias Thürer (Marketing Manager). Responsible at Scholz & Friends Zurich: Erich Baumgartner (CEO), Joerg Jahn, Markus Hammer, Björn Blöchlinger, Andreas Troxler (creation), Uli Geiger, Merja Rinderli (consulting), Decorbau Oediwood, Yves Gaillard (dummy construction). Promotion agency: USP Partner.