Scholz & Friends: New FCB match posters

For the announcement of each home match, a new motif is published that Basel fans can use to
the next opponent. The reduced graphic design in the club's identity-forming colors, combined with the changing backgrounds, make each announcement poster a unique item with a collector's character, the agency says in a statement. The competitive appeal to the target audience through the large headlines has remained the same. With the wink typical for the FCB sometimes on regional characteristics and sometimes on the history of the next opponent one deals, so the report further. In doing so, Scholz & Friends, together with the FC Basel club management, makes sure that the statements always remain sympathetically fair and within the sporting framework. By the way, the next FCB home match will take place on 3.11.2012. The current match posters will be displayed in the Basel region one week beforehand.

Responsible at FC Basel 1893: Numa Frossard (Head of Marketing), Felix Hollenstein (Marketing). Responsible at Scholz & Friends: Christian Vosshagen, David Fischer (Creative Direction), Gregor Fitz, Raphael Graber (Art), Sören Schröder, Jan Kempter (Text), Heiko Baumann (DTP/RZ), Martin Samsel, Andreas Sedmak, Jochen Hennecke (Consulting).