Scholz & Friends launches new Vögele umbrella brand campaign

Scholz & Friends is the new lead agency for Swiss fashion house Charles Vögele. In a pitch, Scholz & Friends won over the client with an orchestrated team of fashion and retail marketing specialists. The first result of the new collaboration is now visible in an international umbrella brand campaign. The campaign developed by Scholz & Friends was launched on October 19 in Switzerland, Germany, Austria, Belgium and the Netherlands with a new TV commercial flanked by advertisements, posters, online banners and other print measures. The aim of the communication is to give the brand more topicality and vitality.

Moments with Charles Vögele

It's the special moments that stay with us for a long time. Enjoying them is even easier with the right fashion. That is why it is precisely these moments that form the emotional framework of the new campaign. A new graphic frame serves to ensure recognizability across all measures. Inspired by the focus frame of optical devices, which is always on the lookout for special moments, the Charles Vögele frame element also stands for something special: the special moment, the special offer, a special fit or even the particularly low price. In the first flight of the campaign, everything revolves around the perfect fall moments. The campaign will be shown in all target markets with a focus on Switzerland. The campaign will continue in 2016.