Scholz & Friends: Communication launched for Fressnapf
Scholz & Friends Basel has launched a coordinated communications campaign for Fressnapf Switzerland. The three-year campaign includes posters, print ads, radio spots, flyers, promotions, and social media initiatives. The agency is focusing on evoking an emotional connection to the brand with the goal of positioning Fressnapf as the long-term Swiss market leader in the pet supplies segment.
In particular, pet owners in the catchment area of the stores are addressed in order to arouse their interest in the range of products offered by the specialty store chain. Among other things, Scholz & Friends Basel has so far implemented a campaign for the opening of new stores and the communication of "get-to-know-you days" for existing locations. With the help of the campaign, Fressnapf wants to separate itself from the pure discounter image, but continue to be perceived as a retailer with the best value offers. Scholz & Friends Basel has been supporting Fressnapf Switzerland since March 2010.
> To the radio spot 1
> To the radio spot 2
> To the radio spot 3
Responsible at PetVision/Fressnapf Switzerland, Dietikon: Barbara Fahrländer (Marketing Manager). Responsible at Scholz & Friends Basel: Tom Schaich, Stefano Bucher (consulting), Hinrik Wachsmuth, Max Faller, Nanette Roth, Peter Liptak, Frank Engelhaupt, Marcel Wenk (creation), Gina Folly, Barbara Kern (photography). Production radio spots: Tonton. Media: Initiative, Zurich.
