Scholz & Friends: Cheerful to diverse
Scholz & Friends is launching new summer campaigns for Engadin St. Moritz. The forecast for this mountain summer in the Engadin: sunny to varied.
Summer is here - at least in the current campaign for Engadin St. Moritz. With four new subjects, which can be seen in Switzerland, Germany and Italy from May 4, Scholz & Friends shows the inspiring variety of activities that the vacation destination has to offer during the summer months. The cheerful interplay of captions amidst impressive landscape shots characterizes the image of the subjects and refers to numerous cultural, natural, culinary and sporting highlights in an amusing and informative way. At the same time, the region's unique "mountain railroads included" offer has been integrated into the story of the legends.
Advertisements and banners are placed in Switzerland, Germany and Italy.
Responsible at Engadin St. Moritz: Ariane Ehrat (CEO), Patricia Schlegel (Head of Product Management). Responsible at Scholz & Friends Zurich: Tanita Bohny, Michèle Gutmann, Martin Samsel (consulting); Roger Dobmann, Sabine Maja Bremermann, Lukas Frei (creation).
