Scholz & Friends make Maglite shine
In the hands of the creative team at Scholz & Friends Zurich, Maglite flashlights are not toys. This is what the current campaign motif is meant to convey.
In the hands of the creatives at Scholz & Friends Zurich, Maglite flashlights are not toys. According to a press release issued on Tuesday, the current campaign motif is intended to make this clear. It was created on behalf of Tradenet, Maglite's Swiss distribution partner.
The display is intended to show the result of the enormous brightness of Maglite products: A large cargo ship has apparently followed a supposed lighthouse signal in the dark and run aground on a rocky coast. At the bottom of the image, a flashlight indicates the light source and illuminates the warning lettering: "It's not a toy."
Responsible at Tradenet AG, Lachen: Adrian Schmidhäusler (Managing Director). Responsible at Scholz & Friends Zurich: Joerg Jahn (overall responsibility), Jan Leube (CD), Sibylle Moos (AD), Markus Hammer, Mathias Rebmann (AD), Friederike Coninx (graphics), Florian Schwalme (text), Pascal Baumgartner (consulting). 3 Dimensional Retouching: Jens Erbeck.
The display is intended to show the result of the enormous brightness of Maglite products: A large cargo ship has apparently followed a supposed lighthouse signal in the dark and run aground on a rocky coast. At the bottom of the image, a flashlight indicates the light source and illuminates the warning lettering: "It's not a toy."
Responsible at Tradenet AG, Lachen: Adrian Schmidhäusler (Managing Director). Responsible at Scholz & Friends Zurich: Joerg Jahn (overall responsibility), Jan Leube (CD), Sibylle Moos (AD), Markus Hammer, Mathias Rebmann (AD), Friederike Coninx (graphics), Florian Schwalme (text), Pascal Baumgartner (consulting). 3 Dimensional Retouching: Jens Erbeck.
