Scholz & Friends advertises Opel production racing car

To kick off the 2013 OPC Challenge, Opel is promoting the latest models in its sports series with a fast-paced ad campaign. The acronym OPC stands for Opel Performance Center; accordingly, the campaign—created by Scholz & Friends Switzerland—focuses on the theme of «speed.».

Editorial - April 5, 2013

The three current OPC models were staged by photographer Uwe Breitkopf. Katja Dalek from Mainworks was responsible for the post-production.

Responsible at Opel Suisse / General Motors Suisse: Christoph Buser, Maria Cristina Rodriguez, Laura Müller. Responsible at Scholz & Friends Switzerland: Marcin Baba, Sören Schröder, Wim Lanz, Lukas Frei (Creation), Mathias Rösch, Tina Mons (Consulting), Cristina Tamargo (Art Buying).

Scholz & Friends advertises Opel production racing car

To kick off the 2013 OPC Challenge, Opel is promoting the latest models in its sports series with a fast-paced ad campaign. The acronym OPC stands for Opel Performance Center; accordingly, the campaign—created by Scholz & Friends Switzerland—focuses on the theme of «speed.».

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