Scholz & Friends Zurich wins Velo.com
In addition to the umbrella brand for the manufacturer and designer network, the GT and MTB Cycles sub-brands are also to be strengthened.
The Zurich office of the international
agency network Scholz & Friends won the total budget in a pitch.
of the Velo.com brand. The decisive factor was the brand name developed by Scholz &
Friends developed brand communication concept, said George
Merahtzakis, Managing Director of Velo.com, said in a press release. Planned
is the repositioning of the Velo.com umbrella brand. At the same time, the
Establishment and sharpening of the GT and MTB Cycles sub-brands
be a central point within the new campaign. A first appearance
for Velo.com has already been presented at the bicycle trade fair in Friedrichshafen.
created. All further measures will start at the beginning of 2006. The
Client Velo.com acts as a pool of manufacturers and designers for
innovative bicycle brands and integrates them into new
Distribution platforms.
agency network Scholz & Friends won the total budget in a pitch.
of the Velo.com brand. The decisive factor was the brand name developed by Scholz &
Friends developed brand communication concept, said George
Merahtzakis, Managing Director of Velo.com, said in a press release. Planned
is the repositioning of the Velo.com umbrella brand. At the same time, the
Establishment and sharpening of the GT and MTB Cycles sub-brands
be a central point within the new campaign. A first appearance
for Velo.com has already been presented at the bicycle trade fair in Friedrichshafen.
created. All further measures will start at the beginning of 2006. The
Client Velo.com acts as a pool of manufacturers and designers for
innovative bicycle brands and integrates them into new
Distribution platforms.
