Scholtysik & Partner: Launch of the new BKB
From now on, Basler Kantonalbank will present itself in black and white - from e-banking to advertising. The first branch in the new design was also opened at the same time.
At Basler Kantonalbank, no stone was left unturned. Since 2013, the bank has
consistently renewed its corporate strategy, processes and structures. On this basis, the branding agency Scholtysik & Partner developed brand strategy and design, supports the bank in the internal implementation and ensures a brand-typical customer experience.
The clear, black-and-white design reflects Basler Kantonalbank's commitment to its home region and its regained strength. With its variability and its digital character, however, the brand identity also signals the bank's will to actively shape the ongoing change in the industry.
The agency's services include strategy, positioning, corporate design, corporate language, corporate sound, behavioral principles and internal implementation, the design of existing and new digital applications (e-banking, mobile banking, website, virtual branch, apps, social media), support for branch design, advertising communication, event presence, sponsorships, print media, forms and brand controlling. Scholtysik & Partner had prevailed in a multi-stage agency evaluation in December 2015.
