Scholtysik wins branding mandate from Jura Materials

The Jura Materials Group, a leading Swiss supplier of cement, concrete, gravel and building materials recycling, has awarded its branding mandate to Scholtysik. The branding and design agency prevailed in a multi-stage evaluation process and will be responsible for the strategic development of the Swiss brand portfolio in future.

Jura Materials produces cement, concrete and surfacing, extracts gravel and recycles construction waste at a total of around 40 locations in Switzerland. Thanks to innovative technology, Jura Materials is the only Swiss manufacturer of highly CO2-reduced cement and concrete. The Group also invests in resource-conserving material cycles and reducing its energy consumption.

Strategic further development of the brand portfolio

The building materials industry is undergoing a profound transformation towards a circular economy with falling emissions and energy requirements. This requires technological know-how and financial strength for major investments. Regional structures with personal contacts and short transportation routes, on the other hand, remain indispensable. In this situation, the Jura Materials Group must be optimally positioned.

Scholtysik was given the mandate to sharpen the brand strategy of Jura Materials and optimally align the brand portfolio with its national and regional brands to the upcoming changes. Both employees and customers from various industries and regions will be involved in the development process. The first results are expected in 2026.

Jura Materials is part of the international building materials group CRH with an annual turnover of around 30 billion Swiss francs.