Schneiter Meier starts with SBB Real Estate
Schneiter Meier is repositioning the retail offerings at the Bern, Basel, Zurich, Lucerne, and Geneva train stations for SBB Real Estate and replacing Railcity. First stop: Bern.
Bern was the first train station in Switzerland to relaunch its shopping offer. Next to the existing blue passenger world, the new red shopping world is being built. Schneiter Meier developed the brand system and the brand design and, together with specialized partners, implemented all signaling and marketing communication measures for the launch at Bern station. In November, the Basel and Lucerne stations were also converted. In 2014, the stations in Zurich and Geneva and others will follow. In a second step, parts of the brand system will be transferred to a further 27 stations such as Winterthur or Lausanne, according to the statement.
