Schneiter Meier Külling: Hitzberger - new healthy fast food chain
Hitzberger commissioned Schneiter Meier Külling to develop its brand and its entire market presence. The company aims to establish itself as a healthy alternative to traditional fast food.
Schneiter Meier Külling was commissioned by the new fast food chain Hitzberger to develop its brand and complete market presence. The company headed by star chef Eduard Hitzberger, which offers healthy cuisine made from regional fresh produce, wants to establish itself as an alternative to conventional fast food.
The branding and communications agency's mandate included the development of the brand identity with the brand values and the communicative positioning, the conception of the logo, claim and color scheme as well as the implementation of all applications from the exterior and interior lettering to the Website and letterheads to the menuboards, staff clothing and biodegradable disposable packaging.
The first Hitzberger Restaurant & Take Away was opened in Zurich's Sihlcity on April 6, 2009.
The branding and communications agency's mandate included the development of the brand identity with the brand values and the communicative positioning, the conception of the logo, claim and color scheme as well as the implementation of all applications from the exterior and interior lettering to the Website and letterheads to the menuboards, staff clothing and biodegradable disposable packaging.
The first Hitzberger Restaurant & Take Away was opened in Zurich's Sihlcity on April 6, 2009.
